Serban Vaetisi, PhD Cultural Anthropology, University of Cluj

Photo 1. National Museum of the American Indian (Washington DC)
The Museum store sells not only postcards and slides but reproductions of pottery, fabrics, statuary, and jewelry. It handles books, uses greetings cards to popularize knowledge of the museum’s holdings, and generally functions as a commercial publicist. (Quimby, 1978, pp. 171-172)
Through its material constitution and the reiterative effects of its culturally produced durability, it [material culture] becomes constitutive of desired and imagined subjectivities either nostalgic, futuristic or transformative […] (Buchli, 2002, p. 9)

Photo 2. Traditional architecture of the Pueblo American Indian (Mesa Verde National Park, Colorado) source: visitusa.com
Introduction
This is a research sketch on “Constructing and understanding Tourism through Material Culture”, based on some ethnographic experiences on the Eastern United States coast.
Overview
This is a project on how material culture creates tourism and how we can understand structures and processes implied in tourism industry and practices through the study of its materiality.
The research draws on ethnographic fieldworks as participant observant and tourist in such different places as: Washington DC, New York City, St. Augustine (Florida), Hilton Head Island (South Carolina), Bluffton (South Carolina), Orlando (Florida) and Miami (Florida). We refer in this draft to the first three sites.
This multi-sited ethnography is justified by tracing observation on different types of tourism: museum tourism, urban tourism, historical tourism, ecological tourism, heritage tourism, entertainment tourism, and ‘sun, sea and sand’ tourism.

Photo 3. Indian traditional dwellings around the National Museum of the American Indian (Washington DC)
Nevertheless, this research is not organized in the idea of studying diverse forms of tourism and does not aim to differentiate among types of tourism, but it is mainly interested in how material culture shapes and is shaped within the tourism, as a whole. The different touristic sites provided us just distinct ethnographic material and different cultural perspectives.
This study relies on previous interests on alternative tourism (Vaetisi, 2006) and issues related to community, identity and tourism development in Southeastern United States (Vaetisi, 2008, ms.). If within these two cited works we were mainly interested in aspects such as the local-global relations, ideological constructions of nature and culture as well as processes and challenges of urban development in association with tourism, in this study we are mainly focused on the material culture of tourism.

Photo 4. Statue of Liberty visited by tourists (New York)
We approach tourism largely from an anthropological perspective (Nash, 1996), considering its last decades alternative forms (Stronza, 2001) in search of recapturing values as history, nature and education (Eadington&Smith, 1992). We approach material culture considering the processes of economic/social/cultural/political/psychological/expressive needs through consumption (Miller, 1987; 1998) and the symbolic construction of identities and social lives that material objects provide (Dant, 1999; Berger, 1992) from a broad theoretical perspective (Buchli, 2004; Tilley, 2006).

Photo 5. “Statue of Liberty” in a live statue street performance (New York)
A specific theoretical approach of material culture is based on using the concepts of transformation and translation, seen as both ‘processes of materialization’ and ‘artefact effects’ (Buchli 2002): objects and objectives of tourist immediate use and industry seen not only in theoretical processual perspective but in their material transformation/translation as precise, contextual objects. This being in fact one of the first-hand ethnographic attitudes of the researcher: observing how objects appear and are represented as different material things, and subject of variation and change within the cultural contexts they refer to.
Our research is aiming to address the following aspects of material culture: architecture, urban landscape and monuments; homes, furniture, landscape and backyard objects; cloth; gadgets, souvenirs, iconic objects and art objects; ethnic, domestic and industrial objects; technology and design; food. For this discussion on transformation - architecture, monuments, gadgets, iconic objects and clothes were especially taken into consideration.
Continue reading "Tourist Objects and Objectives: Transformations in Material Culture of Tourism" »