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The State of the Television Landscape
in the Arab World
Report commissioned by: the U.S. State Department
Compiled by: Mikhail Y. Sokolov
Date filed: 12/08/08
Abstract: With the rise of Satellite Television, as well as a mixture of liberal and religious movements throughout the region, the Middle East has evolved into a complex, diverse media landscape that should not be underestimated. This report will: give a brief overview of the evolution of different ownership models for television networks in the region, examine a few specific points of interest in the region, present a sample of the diverse nature of programming in the Arab world and then give suggestions for more progressive tactics in future U.S. involvement in the region’s television industry.
Table of Contents:
I. Overview pg.3
II. The Structure of the Television Industry in the Muslim World pg.3
A. Pre 1990’s pg.3
B. Early 1990’s pg.3
C. Post 1990’s pg.4
III. Items of interest pg.5
A. Al Jazeera pg.5
B. Saudi Arabia’s Influence pg.5
C. Other Examples. Pg.6
IV. Current Programming Trends pg.7
A. Sinaat Al-Mawt pg.7
B. Alam Al Sabah pg.7
C. Ramadan Serials pg. 7
D. Kalam Nawaem pg.7
E. Other Shows pg.7
V. Suggestions for Future Operations in the Region pg.8
A. Direct U.S. involvement pg.8
B. U.S. as a Sponsor for Local Arab media pg.8
C. Conclusion pg.8
VI. Bibliography pg.9
I. Overview
One of the main errors in past investigations into this field, the state of Arabic Television, has been the immense oversimplification of both the intentions of Arabic broadcasters and the Arabic public. By overlooking the growth of Satellite Television in the region and the diversification of programming that has followed, this commission could fail to grasp the great strides that Arab broadcasters have made in the last 20 years. Although certain countries are more influential than others in terms of quantity of TV content produced (Egypt and Saudi Arabia being two of the biggest producers in the region), the vast majority of countries in the area have also begun to produce their own content that varies in its organization and content. This report will make a brief presentation of the complex world of Arabic TV.
II. The Structure of the Television Industry in the Muslim World
Contrary to popular misconception, Arabic television is not just serving as a mouthpiece for Al Qaeda, Hamas, Hizbollah or other groups that the U.S. has recognized as terrorist organizations.
Arab Television networks have gone through several eras of Ownership structures:
A. Pre 1990’s: most Television was government run. It consisted of state propaganda and other government approved entertainment. 3rd party groups, like businesses, were kept off the air. Stations received training and equipment from outside sources, like Great Britain’s BBC. (Tawil-Souri)
B. Early 1990’s: The end of the cold war saw a split begin in the Arab world’s model of television networks. This was due to internal investment, the Gulf War and the technological improvements.
1. Strict Control Model: Government controlled stations. Similar to earlier Arab television stations, but with slightly improved technology.
Ex.: Algeria, Egypt, Iraq, Syria, South Yemen, Sudan and others
2. Loyalist Model: Similar to the Public Service Model used by BBC and other European channels. Strictly Anti-Commercial (no advertisements).
Ex.: Morocco, Tunisia, Kuwait, Saudi Arabia, Bahrain, North Yemen
3. Exceptions: Israel and Lebanon. These countries have a more “free” media model. Similar to American TV. (Tawil-Souri)
C. Post1990’s: The rise of satellite television has a profound effect on the organization of Television stations in the region, most in a more democratic direction.
1. Nationalized: Government controlled stations. Similar to Strict Control model.
Ex.: Syria, Libya, Sudan, Iran.
2. Loyalist Model: May receive government funding, but not directly political in nature. It does not challenge authority.
Ex.: Saudi Arabia, Bahrain, and other nations in the Gulf region.
3. Diverse Model: Democratically inclined channels. Allow for conflicting views to be expressed without government censorship.
Ex.: Lebanon, Israel, Kuwait, Yemen
4. Transitional Model: Channels which are difficult to label because they are inconsistent with the models above.
Ex.: Egypt, Jordan, Tunisia, Post 2003: Iraq (Tawil-Souri)
With each era, we have seen a steady movement of Arab TV networks shifting away from nationalist propaganda towards more democratic and commercially oriented models. It is important to keep in mind that this came about as direct result of both internal and external forces such as internal investment into more independent programming, regime change (like in Iraq) and larger cultural movements (either away from or towards secularism). The trend has generally been in the favor of the U.S. The more diversity in Arab television, the less likely it will be for Anti-Western stations to gain popularity in the region.
III. Items of interest
A. Al Jazeera (“The Island”)
- Founded in 1995 by Sheik Hamad Al Thani of Qatar, Al Jazeera is an independent news channel which can reach a global audience thanks to the rise of Satellite television. (Zayani 14)
- Its news broadcasts and talk shows have been critical of Arab Governments throughout the Middle East (as well as western governments), with the exception of the Qatari emirate, its biggest sponsor. This has created room for questioning its objectivity. (Zayani 17)
- Although viewers in the Middle East value Al Jazeera for its pluralist approach, by allowing people of different outlooks to come on their networks, they also believe that Objectivity is its weakest attribute (on average less than half of all viewers believed it to be objective). (Zayani 18)
- It has received hostile competition from neighboring Saudi Arabia. The Saudi government, which controls a huge media market (including advertising, controlling between 40-70% of the advertising in the region) has black listed Al Jazeera. (Cochrane) It prevents its own companies from advertising on the Qatari based network. (Miles 63-4)
- Al Jazeera has been seen as a threat here in the U.S. because it aired clips of Osama Bin Laden’s speeches. Sheik Hamad Al Thani has denied that they were putting forth Bin Laden’s perspective, but were in fact just trying to get a big scoop. (Miles 131)
- It has subsequently launched other spin-off networks, including an English speaking version.
- Al Jazeera, while often seen as a detriment to the U.S. can actually be a benefit to both our country and the region as a whole if it increases the practice of democratic dialogue and moving away from pure propaganda. It is a step towards a more open-minded Middle East.
B. Saudi Arabia’s influence
- As mentioned above, Saudi Arabia is one of the biggest media entities in the region and has a presence similar to Western Media Conglomerates in the region. (Cochrane)
- The Saudi’s sway in the region is powerful enough to keep other journalists and networks in other countries from criticizing it (including Lebanon’s Hizbullah networks and Qatar’s Al Jazeera). (Cochrane)
- Saudi Arabian owned networks (such as Middle East Broadcasting Center (MBC), The Arab Radio and Television Network (ART) and Orbit have all centred mostly on entertainment and appealing to a Pan Arab audience rather than representing Saudi Arabia explicitly (even though the Saudi ruling family has an implicit role in affecting the content being broadcast). (Cochrane)
- Although the Saudi’s are officially our allies, this kind of strict dominance over the region’s media output (and questionable business practices) can act to impede any progress towards a more democratic and open media in the Middle East.
C. Other Examples.
- Lebanese television, like LBC, is one of the more liberal examples of Middle Eastern television. It features programming that contains sexual undertones, which is rare for a region that is as traditionally conservative as the Middle East. Although this may not necessarily be the proudest example of a more open media in the region (Hammond 227).
- Iran’s Press TV is an example of an alternative news source coming from a country we have strained relations with. Although it is questionable whether Press TV can be considered an objective news source (or even a reliable one) for the region given its ties to such a controversial government.
- These are just two examples of the different extremes present in the television market in the Middle East. But it is hardly different from how television can vary in the U.S. from the very liberal to very conservative. There are numerous other examples that range across a whole spectrum of political and religious ideologies within the region.
IV. Current Programming Trends
One of the most overlooked aspects of Arab television is the immense diversity of programming that has become available on the hundreds of Arabic Satellite (and local) channels in the region. It is important to recognize that the diversity of programming options shows an increasing trend towards a pluralist and/or modernist Middle East. Below is a small sampling of the diverse programming that is offered in the Muslim world. Although it demonstrates how diverse the Arab media landscape has become, it is by no means an exhaustive list.
F. Sinaat Al-Mawt (Death Industry) is an hour long program dedicated to discussing Islam and terrorism, and is critical of using the religion to justify such activities. The female host, Rima Salha approaches the topic from many directions and features interviews and video footage that is rarely seen. The show is an indicator a growing resentment within the Arab community for the actions of extremist groups claiming to represent them. (PBS)
G. Alam Al Sabah (The World in the Morning) is a morning show that is taped in front of a live audience and features typical fare like cooking, fashion, cinema and music. Similar to morning shows in the U.S. and abroad. It shows that Muslim media can be casual just like American television. (PBS)
H. Ramadan Serials. While these can range in topic and setting, these miniseries air exclusively during the holy month of Ramadan, when most Muslim families spend the day fasting and the evening watching television with their families. These shows account for nearly a quarter of the years advertising revenues and are the equivalent of American sweeps weeks combined with the Super Bowl. An example of how strong a presence the media and commerce are making in the Muslim world. (Hammond 231)
I. Kalam Nawaem is similar to America’s all female talk show, The View. It is groundbreaking because it not only represents a cross section of nationalities and opinions within the Arab world but because they cover controversial topics like gender equality, homosexuality and women voting. This show demonstrates how Arab media is shifting towards more gender equality and open political dialogue. (PBS)
J. Other Shows include situational comedies, soap operas, religious programming, music videos, fashion shows, reality television, political talk shows similar to those on cable news channels in the U.S., documentary series and others. The wide spectrum of programming demonstrates a depth to the media in the Middle East that has often been overlooked by the U.S.
V. Suggestions for future operations in the region:
Taking into account the level of depth and diversity that the Arab television industry possesses, it presents a dilemma for the U.S. to evaluate what role to take in the region.
A. Direct U.S. involvement: this option, which we have been using thus far, is proving to become obsolete with the rise of Arab centered media production. The Muslim community is more likely to gravitate towards local or even regional programming rather than to an outside source. This is seen most clearly in Al Jazeera’s rise to popularity. Not only is the tactic not effective, it is also a waste of resources.
B. U.S. as a sponsor for local Arab media: this option is much more feasible and improvement over investing money into U.S. created networks in the region, which face more difficulty in achieving a sense of credibility with the Muslim population (that may or may not already be resentful of the U.S.). This method involves investing, in terms of advertisements and sponsorships, into established Arab channels, particularly ones that embrace democratic values. This can help both western investors get a foothold in the region as well as subtly creating a presence in the Muslim world without instigating a backlash against the west.
C. Conclusion: By pursuing a more progressive and subtle approach in the Middle East, it will be easier to start improving perceptions of the West in the eyes of Muslim viewers. Overt, pro-American propaganda is unnecessary because it increases resentment towards the west in the region and strengthens anti-western sentiments. By working within the frame of the existing Arabic television industry, it will be possible to achieve the best of both worlds: increasing American presence in the region, without creating any sense of resentment that can be attached to that.
VI. Bibliography:
Cochrane, Paul. Saudi Arabia’s Media Influence. Arab Media and Society. October 2007.
Hammond, Andrew, Popular Culture in the Arab World, Chapter 8.
Miles, Hugh. Al-Jazeera: The Inside Story of the Arab News Channel That is Challenging the West. Grove Press, 2005
PBS. Dishing Democracy: Arab TV Guide. July 31st, 2007 http://www.pbs.org/wnet/wideangle/episodes/dishing-democracy/arab-tv-guide/1847/
Tawil-Souri. Class notes. 2008
Zayani, Mohammed. ‘Introduction: Al Jazeera and the Vicissitudes of the New Arab Mediascape’, pp.1-41, in The Al Jazeera Phenomenon: Critical Perspectives on New Arab Media, 2005.