Chase "Go Green" Facebook Competition
I attended the “Go Green Contest” held by Chase Bank on Facebook on Saturday 09/13/08 at 4:45 pm. The event was intended to teach college students about environmental preservation, the current bleak state of our environment, and what people can do to preserve the environment now and improve it for the future. There were a number of different “tones” for this event, including academic, activist, educational (aimed at current college students), and promotional, for both environment conservation and Chase Bank services.
Chase offers a $40,000 prize for the school that gets the most points by completing various actions on their “Go Green Contest” Facebook application, which you have to download to compete in. The participant receives a certain amount of points for completing certain tasks on the application, such as receiving 25 points for watching a short video advertisement about “Chase Mobile Checking”, 50 points for finding local Chase bank branches in your area, one point for every Facebook friend you invite to the contest, 15 points for every Facebook friend that accepts your invite to the contest, etc. I received 160 points after competing in the contest for about 10 minutes, but I have no idea how I received those 160 points. I watched the video (25 points), found four Chase branches in the area on a map ( 4 x 25 = 100 points), downloaded a special offer from Chase regarding “Chase College Checking” (50 points), viewed a Chase “College Checking Promotion” (50 points), read information about preserving the environment, and completed other tasks for points. Therefore I should have had at least 225 points, not 160. In total, I spent about 20 minutes in the Contest, and I saw that 596 people from NYU (mostly students) had participated in the contest before I did. However, because the new Facebook layout became permanent today, I clicked on something else and was unable to get back to the contest’s webpage because the new Facebook layout is much more confusing than the old one.
Competing in this contest was definitely a new experience for me. I have competed in countless other contests in my life, but I have never competed in a contest about preserving and improving the environment; let alone one that was sponsored by a large banking company. I have never actually competed in an online contest before, because I am worried about spam, hackers, viruses, and other possible negative side effects that could result from doing so; but because this contest was on Facebook which is a secure web site, and because Professor Schwartz had already participated in the contest and encouraged her students to do so as well, I decided to compete in the contest.
The vast majority of the things I learned from competing in this contest were “old material” for me, since I already had previous knowledge of many of Chase’s environment-friendly strategies from high school, NYU, magazines, television, and other media outlets. I already knew about reusing plastic water bottles, picking up litter and putting it in the trash, and turning the lights off when leaving a room or if they’re not needed. However, I had never heard of turning the car engine off when the car was idle, such as at a traffic light, even if it is only for a minute. I think that would be more dangerous than anything, because you can’t time lights perfectly unless you drive by that particular traffic light on a frequent basis. Once the color changes, if the car engine isn’t turned on already, it will take at least a second or two to start, which might be a second or two to long before an impatient or reckless driver behind you “rear-ends” your vehicle. Of course, I have heard of turning the car’s engine off when it is going to be idle for a while, such as parking it for a few minutes, hours, or overnight; but I had never heard of turning the engine off for such a short period of time.
This event did not enhance my interest in preserving and improving the environment, since NYU has so many activities and promotions about saving the environment that I see on a frequent basis. Moreover, Chase’s contest was only a ploy to lure college students in to see their banking service advertisements placed throughout the contest and hopefully become a member of Chase Banking services, or upgrade their current Chase membership to include more/new features. Therefore, the contest wasn’t solely devoted to helping the environment. However, I think the event did have a positive impact on the environment by making contestants more knowledgeable and aware of environmental preservation activities and strategies, even if its motives were not completely pure.
I don’t know if the contest achieved its aims, as it is unclear what Chase’s goals were for creating this contest. I believe Chase’s goal was to obtain more College students to enroll with their bank by strategically placing their advertisements in a worthwhile educational activity about environmental preservation. I would assume they have a goal of enrolling a certain number of college students in their “Chase College Checking Services” through this event, but I have no idea or way of knowing what that number is.
I believe this contest could have been improved if Chase included more information about how to preserve and improve the environment, including lesser known and more innovative facts and strategies, as well as listing outside organizations and sources that could be viewed or contacted to learn more about the current environmental state and what can be done to change it. Although I am not a big fan of using important global issues as an advertising strategy, I feel Chase did an excellent job of creating, organizing, and advertising themselves while spreading necessary information about how to preserve our currently depleted environmental state, even if that information was common knowledge for most college students.
Overall, I feel indifferent to participating in this contest. I think competing in an event that shares knowledge about a very important issue is a worthwhile cause, but I already knew most of the information that was being shared, and the information I didn’t know was much more insignificant compared to the information I already knew. If there had been much more information about preserving and improving our environment, I believe that participating in this contest could have been a much better use of my time.














