Orientalism, Orient, Oriēns
Jennifer Hernandez
Helga Tawil-Souri
ILA: Islam, Media, and the West
8 October 2008
Orientalism, Orient, Oriēns
The word “orient” originates from the Latin oriēns, meaning “rising sun, east” (The American Heritage). As a noun, “orient” defines “the countries of Asia, especially of eastern Asia”. As an adjective it describes, in several cases, jewelry, as “having exceptional luster”, and as a transitive verb (while there are several definitions provided) it means, “to align or position with respect to a point or system of reference”, “to determine the bearings of” and “to make familiar with or adjusted to facts, principles, or a situation” (The American Heritage). The term Orientalism is “a quality, mannerism, or custom specific to or characteristic of the Orient” or is the “scholarly knowledge of Asian cultures, languages, and peoples” (The American Heritage). The root refers to the rising of the sun occurring in the east so it is clear how it could come to define the east and stand for a particular direction and descriptor of location. However, as I repeat these definitions I begin to see the correlation between how the ‘East’, this “Orient”, has been constructed and continues to be perceived to this day.
In 1978, scholar Edward Said sparked controversy with his book, Orientalism, In Said’s interpretation, Orientalism is the lens employed by the ‘West’ to define, identify, and subjugate the ‘East’. It is a construction used “as a Western style for dominating, restructuring, and having authority over the Orient” (Said, Orientalism, 3). With the 'clash of civilizations' argument coming from all sides of the spectrum and figuring prominently in public discourse, and as one for whom the 'clash' argument does not resonate, Said’s critique of Orientalism opens a new way to view how the clash argument has been formulated. In my opinion Orientalism, as defined by Said and as a social construct has played a crucial role in the formulation of not only this idea of a 'clash of civilizations' but also in the present misconceptions and misrepresentations of the ‘East’ in Western media.
History is the story as told by the one who triumphed and conquered. It dictates how societies and events have occurred and much of history is presented as a documentation and form of objective representation. Said argues, “history is made by men and women, just as it can also be unmade and rewritten, always with various silences and elisions” (Said, Orientalism, xviii). It reminds me of the study of the American and Mexican War of 1846-1848, in which author Kenneth C. Davis describes as a “war fought unapologetically for territorial expansion” (188). When I was in grade school this war and the true significance of The Treaty of Guadalupe Hidalgo were overshadowed by the praise and achievement of American Manifest Destiny. As a young Chicana to read these portrayals of aggressive Mexicans standing in the way of the American Manifest Destiny and to learn that America “reclaimed” the land is an example of how certain historical perspectives can have an influence on one’s own perception of identity and the perpetuations of stereotypes. In American history, there are groups that are characterized and described in a certain matter along with very little to no acknowledgment of the "Others’"perspective. While history may not be the only driving force of this lens of viewing the “Other” it definitely sets the tone for forming generalizations.
Which brings me to discuss culture. Culture is tricky in that it cannot be simply defined because it consists of various interpretations and elements. Culture can be recognized as race, origin, nationality, ethnicity, gender, religion, political orientation, education, interests – all these play a part in building a cultural identity. What happens when people of the ‘East’ reside and are a part of the ‘West’? Toufic El Rassi’s graphic novel/memoir, Arab In America, tells his story of being the “Other” residing in America post September 11th. Despite the fact that he moved to America when he was two his appearance made him a subject of discrimination. While my case no where near reaches the extent of the racial profiling El Rassi and other Arabs in America have faced, the experiences he provides show how millions of “Others” struggle with their formation of identity. El Rassi makes the claim “everything Americans know about Arabs is almost always filtered through the eyes of a white American” (112). The policy leaders, those reporting on the events of the Middle East and the pop cultural representations of Arabs and Muslims have perpetuated these stereotypes and in a sense dehumanized the “Other” by portraying this group as the enemy and against America. El Rassi makes this statement:
“I felt like I had no voice to speak for myself, instead I had to listen while others spoke for me and it was always people who didn’t know what they were talking about.” (112)
I found this statement to be an example of the continuing effects of Orientalism, in that the West is continuing to silence these “Other” voices. There is strength in the media messages delivered from the political arena that are influencing perceptions and formations of identity.
That is not to say that it is entirely the fault of the media. El Rassi and Jack Shaheen have very strong views on the power and influence of contemporary media on the general public. Jack Shaheen conducted a study where he surveyed the negative portrayals of Arabs in over 900 Hollywood films (172). Shaheen found a constant repetition of “slanderous stereotypes” and argues how these have an influence on “honest discourse and public policy” (172). What makes this argument difficult is that in media studies it is not safe to assume that the audience is passive, media representations are not the sole factor in perpetuating discriminatory generalizations. However Shaheen does bring in an interesting angle in the correlation political impacts may have on these media stereotypes. If audiences are constantly learning about terrorist attacks on the nightly news and hearing political leaders talk about the distant “Middle East” and then seeing these villains on the entertainment screen the repetition and redundancy have an effect on the audience. In my opinion, I do not think audiences are so passive in receiving everything they see on screen, however many of these representations come from Orientalist constructs that exist in various forms and are not limited to solely media. The constant portrayal of a certain “Arab”, a certain “Muslim” or even the lumping of “Arab/Islam/Muslim/Middle Easterner” as one category stems from Orientalism.
El Rassi and Shaheen do not agree with the portrayal of Arabs in the United States and so the question is: What do Americans really know about the ‘Middle East’? In Covering Islam, Edward Said calls for one to engage the “skills of a good critical reader” (lix). Through this piece I felt it was important that Said noted how these labels (Islam, West, East, etc) used in our discourse are in no way “objective” the truth in the information “is relative to who produces it” (Covering Islam, lviii). Policy makers and scholars of Islam in America have had very little contact with the ‘East’ and much of their work is tied to specific political policies (Said, Covering Islam, 18-19). They are the supposed to be the ones with knowledge, informing Americans about Islam, about the ‘East’ but if they are from it than the people receiving the information are even farther. Said stresses the power of knowledge and “knowledge is interpretation” and what is crucial is in what form that interpretation takes on (Covering Islam, 172).
I agree with Said, the 'Clash of Civilizations', whether coming from the ‘West’ or the ‘East’, does not have to portray itself as “unending, implacable, irremediable” (Orientalism, xviii). In my opinion Said’s interpretation of Orientalism speaks to the supposed 'clash of civilizations'. It provides the reasoning of how such an argument of a 'clash' is structured, formed, and then perpetuated over and over again. Said highlights how Orientalism roots in history and branches into the present and in that case he calls for the reader to actively involve themselves with the information and determine the source, their interests and where they are receiving such information. The way these “civilizations” are defined and characterized are not appropriate representations and of course conflict will ensue when each side thinks it knows the other and is constantly defensive.
“There is, after all, a profound difference between the will to understand for purposes of coexistence and humanistic enlargement of horizons, and the will to dominate for the purposes of control and external enlargement of horizons, and the will to dominate for the purposes of control and external dominion” (Said, Orientalism, xix).
It is interesting to see these various examples of Orientalism fit the definition of the term “Orient”. The Orient was created to emanate “exceptional luster” in the Western Hemisphere and people of the ‘East’ have been scrutinized for their bearings. To this day the ‘West’ has in various ways approached Islam and the customs of the people in the Middle East and Orient and tried to align them and position them “with respect to a point or system of reference” that system being the 'West' itself. Historically, culturally, and politically the ‘West’ has exercised their means making sure the ‘East” is “familiar with or adjusted to facts, principles, or a situation”. The 'clash of civilizations' argument consists of those "facts" and has outlined the principles to be followed within the situation currently present in the global sphere.
Works Cited
"orient." The American Heritage® Dictionary of the English Language, Fourth Edition. Houghton Mifflin Company, 2004. 07 Oct. 2008.
"orientalism." The American Heritage® Dictionary of the English Language, Fourth Edition. Houghton Mifflin Company, 2004. 07 Oct. 2008.
Davis, Kenneth C. Don’t Know Much About History: Everything You Need to Know About American History But Never Learned. New York: HarperCollins Publishers, Inc., 2003.
El Rassi, Toufic. Arab in America. San Francisco: Last Gasp, 2007.
Said, Edward W. Covering Islam: How the Media and the Experts Determine How We See the Rest of the World. New York: Vintage Books, 1997.
Said, Edward W. Orientalism. Harmondsworth : Penguin, 1995.
Shaheen, Jack G. “Reel Bad Arabs: How Hollywood Vilifies a People” Annals of the American Academy of Political and Social Science 588 (Jul., 2003): 171-193.