Abstract/Executive Summary
This report has been drafted to present a description and analysis of the characteristics and functions of television from the Arab world. Its purpose is to provide insight into a system that has often been understood and represented solely through Al Jazeera, the Arab news network. As you will come to see through these observations, the breadth of Arab television is quite large and it isn’t simply a machine for anti-American propaganda like many people believe. In fact, it is incredibly similar to our own television system in terms of structure and programming.
History and Structure of Arab Television
In order to understand the structure of television in the Middle East, it is necessary to know a little bit about the history of broadcast in that part of the world.
• Before the 1990’s
When colonialism ended in the Middle East, control of the broadcast systems was turned over to the national governments. This old and no longer intact system is what most Americans think of when they say that Arab television is nothing but a mouthpiece for anti-Western governments Until the 1990’s, all Middle Eastern governments owned their broadcast media as monopolies, with the intention of preserving the control of nation unity. Most of these media-government relationships fit into two different models.
Strict-Control System- the government has a total monopoly over all media and they control everything that is produced (in other words, all programming on television)
Loyalist System- the media is loyal to the monarchies and it always toes the party line
There were two exceptions to this rule- Israel and Lebanon have had free media systems from the very beginning.
Obviously, in this system, commercially driven media didn’t exist. Many of the Middle Eastern countries used their programming to mobilize and educate their citizens. The reasoning behind this was that the government was in charge of what the public needed to know. But this structure changed in the 1990’s to become what it is today.
• The 1990’s Until Now
Many things changed after 1990. For one, all countries in the Middle East were going through various forms of economic upheaval. Another very interesting thing that happened was that CNN became increasingly important- it was the only way to obtain extensive coverage of the Gulf War. This made the Middle East realize that they should be doing something similar for their own people. Lastly, technology changed in a huge way. Satellite became widely available at a cheap price.
Satellite television is very important to the structure of Arab television. It is one huge way in which their system differs from America’s system. While satellite is available here, it is not nearly as popular as it is in the Middle East. It is the primary way that Arabs enjoy television. It is also a vehicle for connecting that many countries of the Middle East- most satellite channels can be received anywhere in the Arab world. So while many local and state-specific channels exist, many other channels are considered “pan-Arab”. For example, in 1991 the Middle Eastern Broadcasting Company (MBC) launched from London. After this, there was an explosion of satellite channels, with every country wanting to launch their own. In this way, the Arab world is very connected to each other through satellite television.
As of now there are more than 350 free-to-air satellite channels that are available with the singular purchase of a dish. These channels are not only in Arabic- only about 270 are Arabic-language while the rest are broadcasted in a number of different languages, including English. This really shows the globalization effect on Arab television, since American TV is only broadcasted in either English or Spanish. Arab television has a more global reach. It is important to mention that commercialization is the general model for Arab satellite television now that these privately owned stations have far surpassed terrestrial stations in popularity and usage.
Programming
•Ramadan TV
This month-long Islamic holiday of fasting and cleansing is also the most popular month for TV consumption in the Arab world. It can be compared to sweeps week in the United States where the absolute best programming is shown. Ramadan is a good opportunity for this to happen since families spend most of their time together relaxing, especially after sundown when they can all eat. This Ramadan TV is primarily composed of serials that air every night only for that month; they are a cross between a soap opera and a drama series. These series are made and produced by many countries throughout the Arab world and are played on both satellite and terrestrial television.
One might expect that television aired during a holy month would be very religious, but these programs actually stay very far away from Islam. For example, Egyptian Ramadan serials rarely discuss religion and some have said that they are anti-religious. This is actually because the political party in Egypt does not include Islam as part of its platform.
In fact, Ramadan TV has recently garnered some controversy for its risqué and immoral content. There have even been some Fatwas (a decree given by religious scholars saying that something is technically “banned”) against these serials.
• Reality TV
Reality television is a worldwide phenomenon. It started in the Netherlands with the show “Big Brother”. The way that reality TV becomes successful all over the world is through the use of formats- different countries buy the general idea for a show and then it is adapted for the local audience (hence why Big Brother has been successful worldwide). Arab television is no exception to this rule. For example, the format of American Idol (a pop music singing competition) has spread all over the world. Arab television has taken the format of “Star Academy,” and “Super Star” which is just like American Idol, and made it incredibly popular in that region. These formats are a great example of globalization and how media is using desires and values that are common to the whole world. The Middle East fits into this perfectly, using the desire of many people to become a pop star.
• News
It is impossible to not discuss Al Jazeera in this section, however not in the way it usually is. Al Jazeera is the most popular source of news in the Middle East. After September 11th, when the network broadcast videos of Osama Bin Laden, our country became outraged and accused them of spreading terrorist propaganda. However, if you take a look at some more of Al Jazeera’s programming, you would understand that it actually just fits into their model of making all information available. This channel is incredibly professional- it is modeled after the BBC and looks very similar to our news networks. They strive to provide a fair and balanced point of view and they achieve this by inviting all sorts of guests onto their programs. They have even invited guests who have criticized Islam or the way fundamentalist Muslims act.
Al Jazeera needs to be known for more than just airing videos of Osama Bin Laden. In fact, it is little known in the US that Al Jazeera English was launched in 2006, following in the style of CNN around the world. It meets the needs of English speakers who live throughout the world, not just in the United States. This is an incredibly modern thing, something very new.
• Religious Programming
Religious programming is another sort of television programming that needs to be looked at in a new way. In the Arab world, it is not used as propaganda or way to try and take over the world with Islam. The religious programming can be compared to Christian televangelist programming in the United States except a lot calmer and a lot less exciting. Amr Khaled is considered the world’s most famous and influential Muslim televangelist and his program brings in huge numbers all throughout the Middle East. He is a very positive person who rejects Islamic extremism and any conflict with the West. He preaches that the most important thing for Muslims to focus on is community development and becoming closer to God.
Religion is also important in music and the music videos that air on Arab television, especially the work of Sami Yusuf, one of the Middle East’s biggest pop stars. He has made Islam popular with youth, very similar to what Christian music has done. This concept leads into my conclusion.
Conclusion
As this report has attempted to show, Arab television is not what the U.S. has previously thought it was. While it may have been in the distant past, it is not used as a mouthpiece for Anti-Western governments. The Arab people use it as an entertainment medium, just like anyone else in the world does. It is also important to realize that broadcasting religious Islamic sentiments on TV isn’t necessarily something to fear. Using pop culture in the religion has modernized it and made it something completely new. In fact, the Islamic West has become increasingly important in the Middle East. For example, Sami Yusuf, who I mentioned before, is one of the most popular Middle Eastern pop stars, but he is actually from London and doesn’t speak Arabic at all.
The Middle East has taken these things that we think of as inherently Western (such as music videos) and made it their own by adding an Islamic tinge to it, which makes it not all that unfamiliar to us. It is definitely not a threatening thing. In this way, the division between the East and West falls apart. Modernity is no longer just something that can be applied to the West- this report has found that Arab television is very modern , just in their own way.
After discovering this, I conclude that our involvement with Arab television on the basis of countering anti-Western propaganda is completely unfounded and recommend that this strategy need not continue. If we want to get involved it should be because Arab TV is becoming hugely popular all across the world.
Note to Helga: I didn't include the title page and table of contents because I didn't think it was necessary with the blog. Let me know if you would like me to include these.