Coles Science Center Blog

The Coles Science Center at Bobst Library Presents the
Coles Science Salon

"Neurocinematics: The Neuroscience of Films"

Uri Hasson, PhD, from NYU's Center for Neural Science will speak about a new method for assessing the effect of a film on viewers' brain activity. This method, developed in collaboration with Professor David Heeger and Professor Nava Rubin at the Center for Neural Science, uses functional magnetic resonance imaging (fMRI) and inter-subject correlation analysis (ISC) to perform a quantitative neuroscientific assessment of the impact of different styles of filmmaking upon viewers' brains. He will present research findings that demonstrate a film's level of control over viewers' brain activity differed as a function of movie content, editing, and directing style. He will discuss this research method's potential to open the way for a new interdisciplinary field of "neurocinematic" studies by bringing together two separate, largely unrelated disciplines: cognitive neuroscience and film studies.

DATE: October 1, 2008
TIME: 5-6pm
PLACE: Avery Room, 2nd Floor, Bobst Library

Please join us for the talk, followed by a discussion.

**Refreshments will be served.**

For more information on the research being presented, read NYU Today's coverage.