Theatre Etiquette - Style Sheet
March 4, 2008
Theatre Etiquette - Script
February 12, 2008
Project Treatment - "How Does The Show Go On?" - Theatre Etiquette
Project Treatment
“How Does The Show Go On? - Theatre Etiquette”
Producer/Director: Cara Moccia HD – DVD (NTSC)
February 12, 2008 running Time: 30 seconds
Etiquette is an age-old term, identifying an unwritten set of “rules” on how one is supposed to behave. While modern culture is much more forgiving than the Victorian Culture which outlined many of those rules of etiquette that we know today, etiquette can help everyone get along. Regular theatergoers already know how to behave accordingly when attending a performance, but if you’re new to theatre, you may not be sure, what is and isn’t considered acceptable behavior during the show.
In the style of “How Does The Show Go On?” this short project will review the four basic rules of etiquette when attending a theatrical performance. Through a series of edits, both live action & superimposed graphics, and use of a Silhouette Styling, the piece will communicate both the appropriate and inappropriate behavior of individuals attending a Disney Theatrical Production. This project is intended to act as an interactive addition to the book “How Does The Show Go On?” encouraging the audience to actively participate in good behavior when attending a performance.
Since this piece will live on a public area of DisneyOnBroadway.com, any user visiting the site may view it. However, the book “How Does The Show Go On?”, has been written primarily for Children, Tween’s & Teens, who have never attending a Broadway Production, or have an interest in how Theatrical Productions are crafted. Since we’re referencing the book directly, this piece will need to speak to the younger generation as the primary viewer and their parents as secondary viewers. We also want to keep in mind that both Theatre Avid’s and Disneyphiles will most likely view the piece as a type of “behind the scenes” extra.
In order to communicate the Etiquette message most effectively, the project will incorporate the use of visual effects, computer graphics and type animation, together with live action shot on location in the New Amsterdam Theatre. The piece will be broken up into 4 short pieces, not including a title card treatment & an end card treatment. The 4 segments will each focus on one “rule” of etiquette that should be applied while in the Theatre. Jason Zammit will act as our “rude” theatre patron, and will be the primary focus of the piece, acting out wrong things to do during live performance and then correcting his behavior along the way. The piece will be edited in Final Cut Pro and graphic effects and compositing will be created using Adobe After Effects. The entire piece should be encoded and ready for delivery online by June 1st 2008. This is assuming approximately 2 weeks for shooting and one week for digital effects.
By acting out the four rules of Etiquette outlined in “How Does The Show Go On?” we can effectively bring a portion of the book to life on screen. Through effects and live action we hope to communicate the importance of proper theatre etiquette while keeping the mood a light hearted and somewhat comical. Above all, keeping in mind that the message is coming from Disney, and making sure that message is consistent with the brand throughout the piece.
February 5, 2008
Tearsheets & Updated Concept
So in talking with my Marketing Director about the different concepts for this project, we decided that we wanted something with a message that could effectively be delivered in the .30 sec. The idea of following the Costumes from Concept to Creation to their final product on stage is still something that we'd like to explore, but we don't feel that .30 sec would be ample time to tell that story, even if we were to only focus on 1 character.
So, we've come up with an alternative idea. Our president, Thomas Schumacher has recently written a children's book called "How Does The Show Go On". We've been covering this book in many press outlets, including Tom touring and giving presentations. A section of the book, entitled "On With The Show..." talks about Theatre Etiquette. This section is basically broken out into 3 "Rules" that the children (and adults alike) are encouraged to follow when attending a production. The idea is to animate those 3 ideas into a .30 sec spot that can live on Disneyonbroadway.com within our tickets arena, as well as on the Book's homepage.
I'll need some direction on the specific technique, though I know that we're very interesting in including some type of greenscreen effects on our sites and within our content. I think this may be a good way to test it out. The following are some of the images that I came across that I thought helped capture the idea's behind the Etiquette "Rules" as well as a theatrical environment.
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January 29, 2008
Assignment #1 - 3 Concepts
Concept #1 -
Using Greenscreen follow the progress of a post-op Gastric Bypass surgical patient as her body begins to loose it's excess weight.
Concept #2 -
Create a simulation of the Under Sea world using typography to showcase the Reviews for The Little Mermaid on Broadway.
Concept #3 -
Using Rotoscoping as a technique, capture the development of the costumes from concept to creation for The Little Mermaid on Broadway.