ABSTRACT
The impression of Arab television that many Americans have garnered from US media coverage and a lack of true, investigatory knowledge is one that makes many assumptions, most of which are not true. The idea that all Arab media, especially the news programs are “anti-Western / anti-American ‘propaganda’” is one that will be challenged in this report. If media is a reflection of culture, then Arab television will certainly be different from Western television, because there is no mistaking that there are distinct differences between the societies of the East and the West. However, in this increasingly globalized world in which we live, there is also no denying that we exist only as separate communities or civilizations. Western media has laid down a format that the Arab society has followed, but they have also altered the foundation and made it their own.
The Structure of the Pan-Arab Television Industry
Americans assume that most Arab media is state or government run. We assume that Arabs have little or no freedom of the press to report on or run stories that are critical of the country in which the station is located. It is also commonly believed that if a television network is government funded, then the government exercises control over the content produced and enforces a bias in favor of state policies, decisions and political figures. Rather enjoying than the “freedom” that the media experiences in Western nations, Arab media is assumed to be nothing more than a hegemonic device for the state. Although it is true that several Arab governments play a more active role in the production of media than in the West, it is not the norm.
Ways of Describing Middle Eastern Broadcast Media
• The structure of Arab television can be looked at as pre and post 1990. Before 1990, there were three structural formats that the media followed.
o Countries such as Egypt, Algeria, Iraq, Iran and more were strict governmental control.
o Morocco, Tunisa, Qatar and others followed the loyalist system—their stations were not owned by the government but they clearly “toed the party lines” (Tawil-Souri 11/3/08).
o Only Lebanon and Israel maintained the separation of media and state and “were free” (Tawil-Souri 11/3/08).
• This way of structuring media is modeled after the Western idea of the public service model of broadcasting, where the government funds all efforts and the business is not advertising driven, unlike the commercial model of the US.
• The public service model is used to educate the masses rather than to inspire a consumerist culture. With the aid of government funding, the elites of the government can choose what information will be disseminated through the broadcasts.
• As the Gulf War progressed, people had to turn to CNN and other Western television to stay updated on the happenings of the war. Through this the Middle Eastern viewers realized that they needed to have media that showcased their point of view (Tawil-Souri 11/3/08). After 1990 things began to change drastically as “Arab television...witnessed a revolution led by Gulf and Lebanese satellite television” (Hammond 209). The emergence of this new technology lead to a “transnational explosion” of new media, beginning with the Saudi launch of MBC, a network with “production values and journalistic standards that match those of the rest of the world” (Hammond 209). MBC was first, followed by Dubai TV, Saudi owned ART and Orbit, and later Lebanon’s LBC and Qatar’s Al-Jazeera arrived to further challenge traditional structures of Arab television. Egypt too pushed the mold by opening their media to commercialization, departing from the old public service model and moving toward a more capitalist, Western way of functioning (Tawil-Souri 11/3/08).
• Post 1990 there are new ways of categorizing Arab television.
o Nationalized television functions much like the strict control model. Syria, Sudan, Libya and Iran still fall into this category.
o Loyalist structured media remains the same, with networks that are not governmentally funded but still are very aware of the way they portray the state in the content produced. Most of the Gulf countries fall into this category (Tawil-Souri 11/3/08).
o Diverse structures have minimal government involvement; countries such as Lebanon, Kuwait, Morocco and Yemen can be looked at in this manner.
o Transitional television media can be looked at as in-between the older structures and the free western model. Egypt, Jordan, Tunisia, Algeria, post-2003 Iraq are all in the process of developing new models for the television industry within their countries (Tawil-Souri, Arab).
• American assumptions about the business and structures of pan-Arab television can be reexamined in light of the clear development of the new diverse and evolving media landscape.
Programming Trends in the Emerging Pan-Arab
Television Landscape
It is evident that structure of the media business in the Middle East is not always what it is supposed to be, so it should not be a surprise that the content of programming on these networks challenges many preconceived notions as well. Rather than conservative, state-favored/controlled programming, the content seen on most Arab stations has evolved right along with the changing structure of the television industry. Although there are still networks and channels that are state-controlled, they are far from being the majority as one flips through the more than 350 free channels available transnationally (Tawil-Souri 11/3/08). There is a trend of increasingly liberal programming and a departure from what once might have been considered the norm. Politics and social opinions find their way into the programming, much like in the US, creating some of the stigma associated with Arab television in the West. Middle Eastern media is a reflection of its society, and this can be seen in the diversity of the content aired.
What’s on Television?
• For Westerners, the most infamous news program in the Middle East is Al Jazeera, a Qatar based network that prides itself on having the only independent and completely objective news programming in the Middle East. Lebanese owned LBC too has pushed to break the mold of traditional Middle Eastern broadcasting.
o Though the news in Lebanon and Qatar is still not entirely free, both networks remain loyal to their respective governments and the politics of the country. Nabil Dajani, a communications professor at the American University of Beirut, comments on this sectarian approach, “You can't only blame the media – who is behind the media? Politicians. And it's the government's fault for allowing the media to get away with it” (Cochrane).
o When examining the “objectivity” of a news source in the Middle East, we must consider the influence of the government on the content produced. That said, as a country that supports the freedom of the press, America has no right to bar Al Jazeera or any other Eastern news source simply because they broadcast messages and images that we do not want to see or hear.
• News programming is the most controversial and debated subject of Arab television by far, so much that other outlets of expression are overlooked when assessing the industry as a whole. Another common misconception of the Middle East in general is that women have no public or critical voice in their society. Women are now finding a voice in satellite television programming, which provides them with a place to debate and speak about issues that are concerning their societies.
o Kalam Nawaem or "Sweet Talk" is a talk show that is similar to ABC’s The View: four women from different backgrounds gather together to speak about what is currently being celebrated, debated or disliked by the Arab world. Their diversity is a reflection of the diversity of the region, and can be seen in the content produced. “By design, the show does not relay one message. The four hosts vary in age, nationality, [religious beliefs] and background so they bring different points of view to provoke thought and debate...and are pushing social boundaries carefully...a key to the show’s appeal” (van der Haak).
• Reality television is another type of television media that has been hugely popular in the Arab world, much like in the US. There are many formats for reality programming in the Middle East, but the ones that have garnered the most attention are the American Idol style talent competition shows.
o Star Academy “is one of the most-watched programs in Arab television history” but is also considered to be controversial because of its Western format and tendency to push at traditional social norms in the area (Algeria). However, when Algerian officials thought that Star Academy had gone too far, they created a show that responded to the Islamic roots of the society entitled The Knights of the Quran. Contestants compete to be named “the world's top Quran reciter” (Algeria).
o This alternative programming can be looked at as part of a rising effort to “seek to preserve cultural and Islamic identity” within the expansion of growth and change of technology and programming trends.
• Though much of the evolution of Arab television can be traced back to Western formats, it is clear that Middle Easterners are actively seeking to ensure that their culture and heritage do not get lost in what is often considered to be a Western medium. The goal of Arab television programming is caught somewhere between modernizing a predominately Islamic society and Islamizing (or influencing) the rapid growth of modern society.
US Involvement in Arab Television:
Analysis and Recommendation for the Future
I remain very firm in my opinion that Arab television is shaped by the culture and history of the region. I also believe the same is true of television in West, especially in the United States. The US has tried to launch a television station to act as its “mouth piece” and as a “counter to Al Jazeera” in the world of Middle Eastern news. However, the channel has been relatively unsuccessful: “Eventually, you will find Al Hurra in eleventh place [amongst other networks] with 14 percent viewership” (Snyder). Though Al Hurra is only one example of US involvement in Arab television, it is a perfect case study. The network has made some unfortunate programming mistakes, one of the most notable being when it aired “a documentary on the “The Crusades... Muslim staffers saw the program as an unfortunate reprise of Bush’s 2001 comment that the coming ‘war on terrorism,’ would be a ‘crusade’” (Linzer).
• I am not recommending that the US withdraw from broadcasting in the Middle East. I am recommending that the US continue broadcasting in the East, but with a new approach to content that mirrors the current trends occurring in Arab television programming today.
• I am also recommending that we allow networks such as Al Jazeera, LBC, and others to be broadcasted in the US, allowing Americans to watch the programming choices made by these networks and to make their own decisions about the content aired.
• By withdrawing the Western media from the East, we would confirm the ‘clash’ theory because that action would say that there is no place for a Western voice in the East. In turn, by denying Middle Eastern channels the chance to broadcast in the West we are saying there is no place for an Eastern voice in the West. “Products like Coca-Cola are far more effectively branded around the globe than the United States itself... The American entertainment and communications industry has the technological and creative expertise to improve relations between our country and the rest of the world” (Bryce Zabel in Arango).
• In order to stop perpetuating the theory of ‘the clash of civiliaztions’ we must allow Middle Eastern networks to be broadcasted in the United States, and we must still maintain a US channel in the East. If we do not adopt this policy, the United State’s reputation abroad will continue to suffer with the label of being an imperialist nation.
Works Cited
"Algeria launches Islamic version of Star Academy." Al Arabiya News Channel. 29 July 2007. 7 Dec. 2008 .
Arango, Tim. "World Falls for American Media, Even as It Sours on America." The New York Times Online. 30 Nov. 2008. 6 Dec. 2008 .
Cochrane, Paul. "Are Lebanon’s Media fanning the flames of sectarianism?" Arab Media and Society. May 2007. 5 Dec. 2008 .
Dishing Democarcy. Dir. Bregtje Van der Haak.
Hammond, Andrew. Popular Culture in the Arab World. 204-18.
Linzer, Dafna. "Lost in Translation: Alhurra—America’s Troubled Effort to Win Middle East Hearts and Minds." ProPublica. 22 June 2008. 7 Dec. 2008 .
Snyder, Alvin. "Viewpoint: Al Hurra struggling for ratings." Middle Eastern Times. 25 Nov. 2005. 5 Dec. 2008 .
Tawil-Souri, Helga. "Arab Television in Academic Scholarship." Wiley Interscience. 20 Aug. 2008. 5 Dec. 2008 .
Tawil-Souri, Helga. "Arab Television." Lecture. New York University. 3 Nov. 2008.