Last week London celebrated its fifteenth year of Islam Awareness Week (November 17th to November 23rd). The aim of the week is to shrink stereotyping and clear up misconceptions about Islam, which is the second most popular religion in England. The week is packed events including debates, concerts and famous public speakers. I have mixed feelings about Islam Awareness Week. As I was trained in public relations, I see these special weeks as attempts for companies to align themselves with a cause. I also don’t really see Islam as qualifying as a “cause”. In America, we have a different cause every week: AIDs awareness week, breast cancer awareness week, mouth cancer awareness week, hunger and homelessness week, etc… Literally every week has a different focus and a chance for publicists to promote products. For example, during mouth cancer week, a gum company may hold a fundraiser to help research aid, simultaneously promoting their wonderful gum. Or during hunger and homelessness week, a grocery store like Whole Foods will promote themselves through acts of community service and donation of their food products. That is what I would do if I were a publicist for either a gum company or grocery store. In the United States, we literally have fifty-two weeks of causes. It is a bit much. While I do think it is important to promote awareness of these various diseases and sad situations, I cant help but think of it from a business perspective, which in turn ruins the aspect of awareness for me.
As for London and their Islam Awareness Week, I think it is a little different. Islam is not a cause, it’s a religion. Therefore businesses may have a little bit more difficulty aligning themselves as Islam promoters. Apparently the week was started by an Islamic society living in England. It is focused towards schools and universities to promote awareness of the religion in youth. This tactic always works: get kids while they are young and impressionable. Even Hitler used this tactic in Hitler Youth, brainwashing the German youth about his antics. I am in no way comparing Hitler to Islamic Awareness Week, I am merely pointing out how easily the youth are influenced in both good and bad ways. Teaching tolerance to kids makes it more probable these ideals will stick throughout adulthood. However, it also singles out Islam. I am not entire sure it is better to point out the differences between individuals at a young age. I know when I was little, I never even noticed the differences between me and my friends. Once you point out to little children that there are some people that are not the same, this may cause even more problems. However, for university-aged young adults, I think this week could spread understanding. Young adults are at an age where education can influence them even more than parents may be able to. Therefore, I hope that in London, most of the efforts to promote Islam Awareness Week are geared towards people my age.
My question is: if there is an Islam Awareness Week, do other religions of England also have their own weeks? Or is it all encompassed under the title of “Diversity Week”? And if so, why don’t they spread awareness of all religions?